TORONTO, Canada - May 6, 2011—iSkin, a maker of premium gadget accessories, and Tribute.ca are thrilled to announce the launch of "Cool In You"—a national online singing competition in search of Canada's next big music star. Launching May 7, 2011, the "Cool In You" contest will invite aspiring Canadian indie musicians of all genres to have the opportunity to upload their music videos and share them with Canadians for a chance to win a $20,000 (CAD) music prize package including recording, mixing and mastering with platinum-selling recording producer Marcus Kane.

The "Cool in You" contest opens May 7, 2011 to all unsigned Canadian musicians and bands, aged 13 and up (excluding those in Quebec). All eligible entrants are encouraged to submit their three-minute (max.) music video at www.coolinyou.com. Once their video is submitted, the Canadian public will be encouraged to vote via social networking, narrowing the contest down to 10 of Canada's favourites. The top 10 finalists will be judged by a highly energetic panel of music industry judges who will decide on the final "Cool In You" winner!

"The Cool In You Judges"

Marcus Kane — An award-winning platinum-selling producer, Marcus Kane has sold over three million albums worldwide, scoring top ten hits in Europe, North America, Asia, India, and the Caribbean. Several of Kane's projects have been nominated for The JUNO Awards, the MTV Asia Awards, the Canadian Urban Music Awards, the East Coast Music Awards and the Canadian Independent Music Awards. Various recordings Kane has worked on in Canada have won "R&B Album of the Year". Some of the artists Kane worked with as a producer/remixer/arranger include: Shania Twain, Jon B., DJ Hasebe (Japan's #1 DJ), Snow (Elektra), Dondria (SoSoDef/Island), Kreesha Turner (Capitol), Glenn Lewis (Epic), Craig Smart (Warner Bros. GmbH), Jade (EMI Japan), Houston, Nathan Watts (legendary bassist for Stevie Wonder, Paul McCartney, Michael Jackson, Michael McDonald), Danny Fernandes, Andrea Desiree Lewis (Universal Canada), Gary Beals (Plasma/EMI), Dunnery Bond, G.Q., Suni Clay, Kat Eyez (Hangover Records), Apache Indian, Lola Spriggs, Maestro, Michie Mee, X-Quisite (Warner Canada), and Thai superstar rapper Joey Boy (Bakery), to name a few. Kane will be producing one song for the grand prize "Cool In You" Winner.

Tanya Kim — As the co-host of eTalk, Tanya Kim confesses that she inhales and exhales pop culture. Having interviewed such musical icons as David Bowie, Janet Jackson, Diddy, Jennifer Lopez, Kanye West, Coldplay and Cher, talking music and entertainment is effortless for Kim.

Nick Fiorucci — A top international DJ, Nick was inducted into the CanDance Hall of Fame. Fiorucci is the owner of Hi-Bias Records which has notched the impressive tally of 11 Juno nominations and one award. Fiorucci has given domestic dance music acts much-needed exposure at home and abroad.

Kwajo "Cinqo" Boateng — Kwajo is the CEO and co-founder of G7 Universe Inc. (G7)—a music content company that has embraced the advancements of digital media and technology in the urban entertainment sector. Kwajo Boateng is also an accomplished music producer and one-half of the Canadian hip hop group Ghetto Concept (GC), which won two JUNO Awards.

RT! — Executive director of The NE, he is the most awarded music video director in Canada with 11 International music video awards, including Director of the Year, two years consecutively at the Much Music Video Awards, and has been nominated for more than thirty film and television industry awards. He is responsible for giving the world new looks at great international music artists such as Snoop Dogg, Sean Paul, Marianas Trench, Kardinal Offishall and Simple Plan, to name a few.

Marc André Debruyne — Director of The NE, Marc André has directed over 95 music videos and commercials in Canada and internationally. Marc has directed Jully Black, Danny Fernandes, Protest The Hero, Ivana Santilli, Massari, Classified, The Suits XL, and Melissa O'Neil, just to name a few.

About iSkin Inc.

iSkin Inc. designs and delivers an inspired line of accessories, enhancements and solutions for the thriving Digital Lifestyle marketplace. iSkin has earned the reputation of being one of the most trusted brands in the world by being a company that focuses on total in-house, top to bottom product development with unique designs, technologies and innovations.

iSkin is one of the first companies that started to create new-generation, protective solutions with fashionable style for mobile devices with the birth of the iPod® in 2001.

About Tribute Entertainment Media Group

Tribute Entertainment Media Group is a leading Canadian multimedia company specializing in entertainment content with assets in publishing, marketing, and the Internet. Established in 1979, Tribute Publishing Inc. produces Tribute Magazine, Teen Tribute Magazine and En Primeur Magazine. Tribute Magazines are BPA accredited and PMB measured. Tribute Magazine is the most read, in-theatre magazine with over 500,000 copies distributed per issue. Tribute's network of 12 websites includes Canada's leading movie entertainment site, www.tribute.ca, which reaches over one million unique viewers each month. Tribute also has mobile properties, including an iPhone application and m.tribute.ca.